夜生活

British media: Catering group eyes China’s rapidly growing “single” economy

2020-03-06

British media: Catering group eyes China’s rapidly growing “single” economy
The British “Financial Times” article on August 13 claimed that a Chinese hot pot chain has a new magic weapon to attract single diners: the big teddy bear.Merchants said the move would help reduce customer loneliness.This highlights that the trend of China’s population change has spawned many such diners, and businesses are struggling to seize the business opportunities brought about by this change.  Data from consulting firm Euromonitor International show that since 2012, the number of adults living alone in China has increased by 16% to 77 million, and is expected to increase to 92 million by 2021.Driven by rich cities, the Chinese are increasingly delaying their marriage age.In Shanghai, the average age of a woman’s first marriage has increased from 27 in 2011 to 30.As the divorce rate in China has doubled in the past 10 years, the duration of marriage has also become shorter.  Demographers believe that gender imbalances mean that tens of millions of Chinese may be single forever.According to the Boston Consulting Group, 16% of China ‘s urban population lives alone today.Accompanied by this trend is that people’s views on staying single have changed profoundly, and the concept of single is no longer criticized.This means that singles eat, travel, and engage in various activities on their own.  Businesses are responding to this trend that has already occurred in countries such as Japan and South Korea.Some companies are launching smaller rice cookers, ovens and kettles for the Chinese single population, and China has Singles’ Day.Compared to married people, singles are less likely to walk with relatives or shop with their families, but prefer to go sightseeing and experience the culture of a tourist destination.  The food takeaway industry also benefits from this single trend.Data 武汉夜网论坛 show that China’s industry sales increased by 44% last year.A large takeaway service provider stated that its sales increased by 127% in the first half of this year.A company spokesperson said single people were rarely willing to cook for themselves.Another takeaway giant said that 65% of orders came from unmarried customers. Among them, fast food is the most popular among single customers, and single people are our most important customers.  In Chinese fast food restaurants and convenience stores, single diners are now everywhere, but more upscale restaurants are difficult to attract them, because eating alone in China is still ugly.(Tom Hancock) Original Title: British Media: Catering Group Eyes China’s Rapidly Growing “Single” Economy